The Social Media Marketing Study Brief provides a concise overview of social media marketing platforms, tools, and strategies in an easy-to-follow format with real-world examples. It is intended as a quick reference for students of business and marketing and for business professionals, including managers and employees interested in this special topic. Focused on a dynamic, expanding area of the marketing mix, this title is a value-added companion tto the Marketing and Marketing Principles titles in our Study Brief library. This useful reference guide discusses the important role of social media marketers and influencers in an overall marketing plan. Examples of social media marketing placements on outlets including Facebook, Google+, LinkedIn, Instagram, Pinterest, Twitter and YouTube are provided. Uses of alternative social media channels such as Digg, Flickr, Learnist, Snapchat, Tumblr and Xing are also described. The concepts of content marketing plans and paid social media vs. earned social media strategies are explained. Types of monitoring tools that social media marketers depend on for evaluating their plans, such as Facebook Analytics, Hootsuite, Social Mention, Tweetdeck, etc., are included.
